OKAY sponsors “Made and Recycled in Britain” Racing Car
OKAY Engineering, the design-and-build specialist of high-performance recycling equipment, have announced they will be supporting Ryan Faulconbridge Racing (RFR) as he speeds into the 2021 MINI Challenge season.
Under the sponsorship deal, Ryan Faulconbridge Racing will join OKAY Engineering, alongside a striking new livery design on his John Cooper Works MINI for the 2021 challenge, featuring OKAY Engineering’s stand-out logo in a prime position.
With guaranteed national television coverage from ITV, reaching over 19 million viewers, the MINI Challenge provides one of motorsport’s most addictive, action-packed atmospheres for an audience of millions. The MINI Challenge is a support series to the British Touring Car Championship (BTCC) which is the pinnacle of British motorsport. It is one of the best-loved, most illustrious, motor racing championships in the world.
The sponsorship has come at a time where building and developing relationships with customers, old and new, is paramount, as OKAY continues to grow its customer base across the UK. It makes this brand exposure possible and provides new ways to helps us grow our relationships with current and future customers. We also have potential marketing activities in the pipe line including a customer open day to allow us to showcase our endless capabilities with our waste processing technology.
Throughout 2021 OKAY will share our support for the promising talent that is Ryan Faulconbridge, which aligns with our business goals. The striking livery showcasing the red, white & blue being synonymous with Britain. This aligns with our equipment being engineered and built at our design and manufacturing facility in Northamptonshire, UK. Highlighted with ‘Made and Recycled in the UK’, which can be seen on the car, customers are also always welcome to visit and see our systems under construction.
RFR – 25-year-old Mansfield-born racer Faulconbridge, is now going into his second season in the MINI Challenge after a strong rookie season. He’ll be looking to battle it out which boasts a full grid of 33 cars and an impressively competitive driver line-up. He is heading into the forthcoming campaign looking to compete for the Graduate Honours, which is for drivers in their second full championship season. Previously he raced in the Ford Fiesta Championship where he was a multiple race winner.
We recently spoke to Ryan, “I’m delighted to be returning to the MINI Challenge grid, especially with my new partner, OKAY Engineering coming on board for the 2021 season for which I’m truly grateful. It’s fantastic they have seen the commercial benefits even in the current economic climate. We have got a few different marketing activities planned, including an open day at OKAY Engineering at their manufacturing facility in Northampton on 29 July. I’m really looking forward to this! This year I’m also very much looking forward to welcoming the fans back, and the excellent commercial benefits that comes with that. This also allows for fantastic exposure for my 2021 partners with it being the most-watched championship in the UK.
Antonia Kay, Managing Director of OKAY Engineering, added, “We are all about British Engineering and offering the best solutions possible to our customers in the waste and recycling sector. Ryan’s passion to succeed matches our own and we both share a belief in the ‘Made and Recycled in the UK’ motif on the car. It’s also a really exciting series of races and we will be cheering him on loudly.’